Serge Maillard, the publisher & CEO of Europa Star, is the fourth generation to take the helm of the oldest trade magazine in the watch industry. Since 1927 Serge’s family has been publishing articles about all facets of the international watch industry. He will sit down with Ace Jewelers’ Alon Ben Joseph and take a journey through the history of watchmaking. Serge will also show us their  amazing archives they have been digitalizing. During the live session Serge will also give the viewers a gift: a limited period of time to access these digital archives plus three physical editions of the magazine.