Compassionate Luxury by Ace Jewelers
Our Compassionate Luxury line is something we created out of equal parts passion and curiosity. We’re very passionate about luxury and quality. We love products that strike a chord between tech, design and craftsmanship. To many however the notion of luxury is changing. No longer does it stand for pure indulgence of the senses no matter the cost. Today’s luxury takes into account the effect it has on our planet, the environment, and the living beings that inhabit it.
There’s much confusion regarding terms such as green, sustainable, responsible, eco-friendly and more. We have chosen to step away from that discussion and go with Compassionate Luxury. Here Compassionate stands for friendliness towards our environment, other people, and towards ourselves. Opening our eyes to what good we can do through even the smallest steps, without compromising on our usual standards. Products and experiences that are intrinsically wonderful and at the same time completely harm free. Beautiful and good.
So, we’ve been thinking about this for a few years now and how we could implement these thoughts and ideas in to our line of business, which is of course high-end watches and jewelry. The first thing that came to mind was a cool watch strap. Simple, easy, yet with the power of transforming your watch completely.
For this project leather was out of the question of course. Now, straps made of materials other than leather are not exactly rare. There’s a lot of straps in materials like rubber, silicon, textile, carbon fiber, you name it. We had something more unusual in mind, something a bit more organic, more natural.
One thing we knew were cork straps. These are slightly quirky and very durable, yet not very common. They’re even less common if you’re looking at them from our perspectice; as a suitable replacement for the fine alligator, calf or Shell Cordovan straps found high-end watches. In addition the cork industry in general is considered to be very sustainable. In other words: a good starting point.
We spent about two years looking for something we felt could work and that was up to our standards. At BaselWorld 2018 the stars finally aligned. When roaming the smaller halls of this immense show we ran into an old friend and supplier, who told us about a few cool projects and materials he’d been working on with his company. Back at his stand we were shown a few samples of the materials and that’s were got very excited. This was exactly the kind of stuff we had been looking for!
Back home we did some brainstorming and decided we should go for it. We contacted our friend find out what could do together. A lot of emails back and forth were needed to finalize the material, color and design. Now, quite a few months later, we’re very proud to show you the result: our Ace Compassionate Luxury Ash & Cork strap. The first in hopefully a long line of beautiful products that give off a good beautiful vibe. Check it out, place your reservation, and share your thoughts on social media!
Stay tuned – more coming soon.