TheAceList.com is owned and operated by Ace Jewelers.

The Ace List books

For seven years The Ace List existed as a book – you know, one made from paper, a proper hardcover, one that you can physically hold in your hand. In 2018, after four editions, we made the decision not to do a fifth print version, but rather focus on a new version of TheAceList.com.

TheAceList.com is going to be all about cool watches, cool jewelry, and cool other stuff. If we don’t think it’s sub-zero cool, it will not make it to The Ace List. In time this is going to be our little lab., a place which we’ll use to experiment. New ways to engage a new audience. New modes of presentation. Slicker ways to filter out that one watch that suits you best. New brands. Some of this might make it over to AceJewelers.com, some of them might not – but we’ll be having loads of fun in the process.

In 2020 we have added videos in the form of Live Sessions. These are live session with industry insiders. Passionate people linked to watch brands and jewelry brands. But also journalists, fellow retailers and collectors as well. Each session starts with seven standard “The Ace List” questions our guests have to answer. Our aim is to share our passion, knowledge and fun about the industry.

Please contact us via Service @ AceJewelers.com if you have any questions.