Live Episode 52: Hakim El Kadiri of ELKA Watch Co.

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After a long & distinguished career designing watches for leading Swiss watch brands, Hakim El Kadiri decided to pursue his long-time dream of creating his own brand. Nicknamed ElKa (short for El Kadiri, of course) since his early childhood, a name was quickly found. As a child of the 1960’s, the products and aesthetics of […]