Video: The Ace List S02E07 Davide Cerrato The Design Kid

Davide Cerrato

As you have noticed we love design at Ace Jewelers and love designers even more. We are very humbled that Davide Cerrato sat down with our very own Alon Ben Joseph to talk about marketing, cars, design and obviously wristwatches.

Davide Cerrato is not only a very nice guy, super passionate and a true gentleman, but he is also a legend in the watch industry. He has done so much, he goes by the following titles: The Design Kid – Creative Alchemist, Watch Designer & Breakthrough Innovator.

His track record led him from defining the global image of Panerai for five years, to working on relaunching Tudor for nine years (where he designed the Black Bay) and spend his last five years at Montblanc as the managing director of the watch unit (where he was the force behind the full integration between Minerva and Montblanc watches).


Column: What made watches cool?

Collecting watches is cool. No longer is it exclusive to geeky forums and dusty fairs – it is now certified hip and happening.

Think about it; watch-focused Instagram accounts like Hodinkee, Watchmania and WatchAnish have hundreds of thousands of followers – well into the million even for the latter.

Watches are also a regular subject on trend-setting pages like Hypebeast and Highsnobiety. A vintage Paul Newman Daytona in 18k? They’ll feature it without blinking an eye. And perhaps without us realizing just how far we’ve come.

The popularity of watches new and vintage is a far cry from not-that-long ago, when the passion for watches was much more niche and private, best enjoyed on obscure fora and on dusty fairs. Watch collecting has finally arrived to the main stage. We made it!

But how did this come about? Below I’ll explore a few factors that I think played role in this. Fully personal and unsubstantiated, connecting dots where there are none, and leaving out substantial bits. Poor yourself a drink – it’s a long one.

Are you sure you’re ready for this?