Video

Video: The Ace List Live TEST RUN!

August 20, 2020

BREAKING NEWS: Coming soon “The Ace List” Live Video Series! We are going to start a new stream of content for you. We are going to share our passion, knowledge and fun in our industry during live sessions with industry leaders, designers, journalists, fellow retailers and collectors. We are going to talk about fine jewelry, fine watches and luxury in general. We are going to stream them live directly to the official Ace Jewelers pages on Facebook, YouTube, LinkedIn and Periscope. This was our test run to see if the software & platform StreamYard offers works properly. Stay tuned for episode one (S01E01) with Giles English, the founder of Bremont Watch Company:

They will all be available on TheAceList.com afterwards as well.

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Articles|Column

Column: What made watches cool?

July 28, 2018

Collecting watches is cool. No longer is it exclusive to geeky forums and dusty fairs – it is now certified hip and happening.

Think about it; watch-focused Instagram accounts like Hodinkee, Watchmania and WatchAnish have hundreds of thousands of followers – well into the million even for the latter.

Watches are also a regular subject on trend-setting pages like Hypebeast and Highsnobiety. A vintage Paul Newman Daytona in 18k? They’ll feature it without blinking an eye. And perhaps without us realizing just how far we’ve come.

The popularity of watches new and vintage is a far cry from not-that-long ago, when the passion for watches was much more niche and private, best enjoyed on obscure fora and on dusty fairs. Watch collecting has finally arrived to the main stage. We made it!

But how did this come about? Below I’ll explore a few factors that I think played role in this. Fully personal and unsubstantiated, connecting dots where there are none, and leaving out substantial bits. Poor yourself a drink – it’s a long one.

Are you sure you’re ready for this?

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Articles|What to Wear

What to Wear: Five Cool Pilot’s Watches (and a budget option!)

July 25, 2018

Channel your inner Maverick with these five cool pilot’s watches.

What constitutes a pilot’s watch? On a meta level I’d say a watch for cockpit duty has to be superbly robust, reliable, and legible. It’s been well over a century since Cartier created a watch for aviation pioneer Alberto Santos-Dumont, and in that time we’ve seen the pilot’s watch transform from a indispensable instrument to -basically- one of many styles in the luxury watch market at large.

Now that the pilot’s watch as an actual tool to aid in navigation and timing is all but a faint memory it’s basically free-for-all, allowing brand’s and their designers to have fun with materials, colors and complications. Accordingly we’ve seen everything from simple three-handers and chronographs to perpetual calendars and even tourbillons, in a range of shapes and sizes in every material and color imaginable. We’ve had the pleasure of shooting many of them over the years, and below you’ll find five of the best. (plus a cool budget-friendly option)

Take my breath away

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Articles|Poster