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Column: What made watches cool?


Collecting watches is cool. No longer is it exclusive to geeky forums and dusty fairs – it is now certified hip and happening.

Think about it; watch-focused Instagram accounts like Hodinkee, Watchmania and WatchAnish have hundreds of thousands of followers – well into the million even for the latter.

Watches are also a regular subject on trend-setting pages like Hypebeast and Highsnobiety. A vintage Paul Newman Daytona in 18k? They’ll feature it without blinking an eye. And perhaps without us realizing just how far we’ve come.

The popularity of watches new and vintage is a far cry from not-that-long ago, when the passion for watches was much more niche and private, best enjoyed on obscure fora and on dusty fairs. Watch collecting has finally arrived to the main stage. We made it!

But how did this come about? Below I’ll explore a few factors that I think played role in this. Fully personal and unsubstantiated, connecting dots where there are none, and leaving out substantial bits. Poor yourself a drink – it’s a long one.

Are you sure you’re ready for this?

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What to Wear: Five Cool Pilot’s Watches (and a budget option!)

Channel your inner Maverick with these five cool pilot’s watches.

What constitutes a pilot’s watch? On a meta level I’d say a watch for cockpit duty has to be superbly robust, reliable, and legible. It’s been well over a century since Cartier created a watch for aviation pioneer Alberto Santos-Dumont, and in that time we’ve seen the pilot’s watch transform from a indispensable instrument to -basically- one of many styles in the luxury watch market at large.

Now that the pilot’s watch as an actual tool to aid in navigation and timing is all but a faint memory it’s basically free-for-all, allowing brand’s and their designers to have fun with materials, colors and complications. Accordingly we’ve seen everything from simple three-handers and chronographs to perpetual calendars and even tourbillons, in a range of shapes and sizes in every material and color imaginable. We’ve had the pleasure of shooting many of them over the years, and below you’ll find five of the best. (plus a cool budget-friendly option)

Take my breath away

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What to Wear: An Ode to the Omega DeVille Hour Vision

The Omega DeVille Hour Vision was introduced back at BaselWorld 2007 as  the first watch to sport the all-new caliber 8500. In addition it featured a rather spectacular case with sapphire crystal sides. Over a decade later, the watch is nearly forgotten and / or virtually unknown. I don’t think that’s fair – the Hour Vision is a thing of beauty.

Find out why…

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Watch Brand CEO’s ranked by their Instagram Game

In what seems like a few short years, Instagram has grown out to be one of the go-to sources for your daily watch fix. Today we take a look at CEO’s of watch brands and their Instagram profile. Which one of them has the strongest Instagram game?

Find out who to follow…

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What to Wear: The best Omega Speedmaster Watches

The Omega Speedmaster is hotter than it’s ever been. Prices for vintage pieces are steadily rising to heights previously exclusive to Rolex and Patek Philippe, and modern limited edition pieces sell like hotcakes. Over the years we’ve had the pleasure of shooting many of them. In this article you’ll find our favorites.

Speedmaster heaven on your screen…

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What to Wear: Stealth Luxury & Undercover High End

So, you like high-end watches but you’re not the peacocking type? You like finishing at the highest level but prefer a bit of stealth as well? Don’t worry – I’ve got you covered. Below you’ll find three stellar watches that fly well below the radar.

Discretely click here to find out…