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Video: The Ace List S03E08 Itay Noy of Itay Noy Watches

The only independent high-end watchmaker in Israel is a true artist. Itay Noy is an Israeli watchmaker, designer and artist who creates limited-edition timepieces in his independent studio in the Old Jaffa.

Since the year 2000 Itay Noy’s timepieces combine true craftsmanship with out-of-the-box designs, meant to induce philosophical perspectives on the concept of time.

Itay make about 120 pieces a year, all his own original designs, using components & movements of the highest quality integrated with in-house dynamic dials, modules and complications.

Ace Jewelers’ CEO Alon Ben Joseph and mastermind Itay Noy are long-time personal friends. They have many mutual interests, besides watchmaking. There are also many ties running back-and-forth between their home countries.

Mr. Noy graduated with a BFA from the Jewelry department in the Bezalel Academy of Art and Design in Jerusalem, followed by a M.Des. from the Design Academy in Eindhoven. His work has been exhibited in museums around the world and acquired by important collections such as those of the Israel Museum, the Tel Aviv Museum of Art, the Charles Bronfman Collection in New York and the Droog Collection in Amsterdam. He is the recipient of nine prizes, including the Andy Prize for the Arts, the Israeli Ministry of Culture Prize and the America-Israel Cultural Foundation Prize. Since 2005 he lectures on timepiece making and design at the Bezalel Academy Of Art and Design in Jerusalem.

Ace Jewelers has been a proud authorized dealer of Itay Noy watches. Since the demand for Noy’s watches are so high and his production capacity so limited, he reverted back to a model of Direct-To-Consumer. But, we at Ace Jewelers are very much ambassadors of Mr. Itay Noy and his artisan timepieces of art. In this interview they discussed creativity, art and timekeeping with the very modest and creative Itay Noy.

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Video: The Ace List S03E05 Davide Cerrato of HYT Watches

One of the most influential watch designers in the industry, Davide Cerrato, has started a new chapter in his impressive career. Today he is the CEO & Creative Director of HYT Watches. An excellent reason to have invited Davide back on the show. Last season he was our guest for the first time and it turned out to be a fun conversation with Ace Jewelers’ Alon Ben Joseph. You can watch episode S02E07 HERE.

In the previous episode we extensively discussed his evolution as watch designer. And, his successes at Panerai, Tudor and Montblanc. In this episode he shares his vision and strategy for the ultra innovative and contemporary HYT Watches. Their DNA is made up of a new fluidic module encapsulating 10 years of learnings and improvements, an evolution of the manufacture mechanical caliber developed with Eric Coudray delivering a perfect synchronization of fluidic and mechanical time.

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Video: The Ace List S03E04 Jiaxian Su SJX Watches

The founder of leading online watch magazine SJXwatches.com, Mr. Jiaxian SU, sat down with Ace Jewelers own Mr. Alon BEN JOSEPH in this third season of The Ace List Live.

SJX has been writing about watches since 1997 for all major Singaporean daily newspapers, and started his own online publication in 2011 which grew to a global authority. For the last eleven years all of us at Ace Jewelers are great fans of SJXwatches.com as all the editors have a similar style to ours: minimalistic, very technically driven and even bit geeky 🙂

This turned out to be a fun talk about watches in general, the watch industry, the differences between Asia & Europa, the independent watchmakers and SJX’ journey as collector.

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Video: The Ace List S03E03 Roy Davidoff of Roy & Sacha Davidoff SA

The Davidoff name is famous all around the world. Although we love Davidoff cigars here at Ace, this episode our esteemed guest is Roy Davidoff, also a jeweller that loves watches. Ace Jewelers’ Alon Ben Joseph childhood friends Roy & Sacha Davidoff have a long family history as jewellers as well. The brothers love watches. A few years ago they branched out of the family business and set up their own vintage watch boutique in Geneva: Roy & Sacha Davidoff SA.

In this episode Roy Davidoff shares his journey as diamantaire, jeweller and watch expert. Obviously the passion for vintage and modern watches has been discussed. The two very passionate gentlemen philosophized why pre-owned watches are so hot.

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Video: The Ace List S03E02 Gerard Nijenbrinks of Fratello Watches

Gerard Nijenbrinks is a veteran in the watch industry and he currently is an editor and a photographer at Fratello Watches. Ace Jewelers’ Alon Ben Joseph knows Gerard already for three decades. This episode of the third season of The Ace List Live has been a fun walk down memory lane.

Gerard has been collecting watches for a very long time. Gerard has had a wonderful watch boutique in The Hague, the Netherlands, where Alon used to shop as well, like their mutual friend Robert-Jan Broer – our guest sixth guest of Season One. And, has been a long time editor and photographer for FratelloWatches.com.

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Video: The Ace List S02E16 Andrew McUtchen of Time and Tide Watches

The Dutch and Australians always got along well. Both fun loving and laid back, the two cultures have many similarities. So, when Aussie Andrew McUtchen, founder of leading watch publication Time+Tide Watches, met with Ace Jewelers’ Alon Ben Joseph, they immediately hit it off. Obviously their passion for watches made them connect and chat for hours in Geneva where they hung out.

In this episode Andrew shares his journey as a publicist working in the fashion industry, why he loves watches so much and he will discuss fatherhood. Obviously Andrew & Alon will try to discover if Down Under the favorite watches are the same as in Europe.

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Video: The Ace List S02E15 Bernard Werk of Gyre Watch Watching Magazine

Bernard Werk is an icon in the Dutch watch scene. He is the publisher of one of the oldest watch magazines in the Netherlands: Watching. Two decades ago Bernard interviewed the Ben Josephs for the first time and a friendship was forged afterwards.

Recently Bernard co-founded a new Dutch brand: Gyre Watch. Wristwatches made of recycled fish nets! Obviously we had to support this project immediately and we became authorized dealers of these sustainable watches.

During this episode of The Ace List Live our own Alon Ben Joseph will discuss the evolution of the watch industry the last few decades with Bernard. Not only from a media perspective, but obviously from a product point of view as well. And, why a journalist felt compelled to become a sustainable watch producer.

Ace Jewelers is an authorized dealer for Gyre Watch.

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Video: The Ace List S02E14 Martina Etti & Thomas Hoehnel NOMOS Glashütte

Last year we had the honor to sit down with Martina Etti, Head of International Sales of NOMOS Glashütte, for episode 22 of the first season. It’s available to see here: S01E22.

This season Martina will will sit down again with Ace Jewelers’ Alon Ben Joseph and for this episode she has invited her colleague Thomas Hoehnel. Thomas is the product designer for NOMOS Glashütte since 2011. He is the designer of the “Ahoi” and “Tangente Sport” timepieces, plus he is the specialist for straps, bracelets and clasps for this design German brand.

So, this is going to be a fun & technical talk about design and watches. Obviously the sixth Ace x Nomos collab will be discussed as well.

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Video: The Ace List S02E13 Frank Geelen Monochrome Watches

The Ace List – Live with Frank Geelen of Monochrome Watches – S02E13
 
Frank Geelen, the founder of the prominent Dutch online watch magazine Monochrome Watches and our own Alon Ben Joseph of Ace Jewelers go way back and have been friends since the foundation of Monochrome.

Frank & Alon share a passion for the independent watchmakers and watch brands and therefore it became a fun talk about anything and everything watches.

Obviously they shared their passion for the Indies and answered any question the viewers asked live during this session.